Intown Atlanta Real Estate

    Video is the new... EVERYTHING!!!
    How many times do you end up on You Tube looking for things like "How to Carve A Turkey" or "Changing Your Own Oil?"  Well, you'll not be surprised to hear that millions of people all over the world search YouTube up to a billion times weekly!  Google owns YouTube, making it the second largest search egine in the world (next to... you guessed it -- GOOGLE).

    As a seller, you want buyers to find your home everywhere on the internet.  This requires more than most agents can offer, with MLS listings and Craigslist postings.  If your home's listing has a video associated, you have a tremendously greater chance of it popping up "organically" in a Google search.

    Here's an example of a home we sold in Inman Park, where the buyer watched the video and called us directly!

    Before you hire someone who is baffled or frightened by the thought of using video to market your home, give us a call! We love the creative aspect and have tons of success stories to share!!!

    Impressive CRCT results at Springdale Park, Morningside Elementary and Inman Middle School
    The following was written by a Virginia Highland resident regarding test scores at Springdale Park Elementary, test scores at Morningside Elementary and test scores at Inman Middle School.

    [Normal disclaimer - Standardized tests only represent one data point about the quality of education and the student experience at a school. Too much focus on tests (or practice tests) is not good. At the same time, I know we prefer our neighborhood schools remain high performing, even if we don't have a child attending.] 

    Springdale Park, Morningside and Inman Middle students were among the top performing again last school year on the Georgia CRCT tests. From the spreadsheet at the DOE website, I totaled the mean score for all 5 subjects tested and then sorted the schools highest to lowest. This is not an analysis of % that "Meets" or "Exceeds" which is also a valuable data point. This is more about raw test scores.

    SPARK 5th graders scored 32 out of 1234 traditional, public schools when the mean scores of all 5 subject were summed (top 2.6%). 

    MES 5th graders were #14 out of 1234 (top 1.2%). Both MES and SPARK students scored on par with the usual suspects of Smith, Brandon and Jackson elementaries in Buckhead.

    Inman Middle School students scored 36 out of approximately 540 public middle school grades (top 6.7%). Not every school is organized 6-8th, but you can compare the grade levels statewide. A few of the schools above Inman are math/science magnets.

    Inman student results were impressive to me again this past year, particularly in light of the changes that APS handed Inman a few months before the 2012-2013 year started (Inman is now the sole feeder school to Grady HS).

    The spreadsheets showing test scores at Springdale Park Elementary, test scores at Morningside Elementary and test scores at Inman Middle School are available at

    Here we GROW again!!!!
    Top-Ranking Real Estate Websites Join Keller Williams Realty
    Technology Team Unites at Keller Williams Realty Peachtree Road


    ATLANTA, Ga. (April 1, 2012)? J.D. Kellum + Associates of Keller Williams Realty announced today that top-ranked Atlanta real estate websites, and have joined forces in tandem with the combined group?s move to Keller Williams Realty Peachtree Road. Founded in 2005, J.D. Kellum + Associates has been among the top real estate producers in the Intown Atlanta market and was named #1 Individual Agent for 2010 and 2011 at Keller Williams Realty Atlanta Midtown.

    ?We are thrilled to be a part of a merger that brings together three of Atlanta?s most searched real estate web engines to provide buyers the best Intown home search available," said J.D. Kellum, lead producing agent with J.D. Kellum + Associates. ?We see great things in our future. This relocation was carefully planned and the sites are in live production, so needless to say we are ready to hit the ground running for our clients!"

    Matt Rains, founder of Mega Agent Sites and lead developer, added, ?The foundation of these websites was built to dominate any market they are placed into. They make a buyer?s web search much easier and the information is more reliable through automated design and best in class development.?

    The growing team of J.D. Kellum + Associates will have access to award-winning coaching and training through MAPS Coaching and Keller Williams University, as well as the company?s proprietary lead-to-close business solution, ?eEdge? ? which was recently named the Most Innovative Web Service of the Year by Inman News. By focusing on training and technology for its team members, J.D. Kellum + Associates will continue to chart its growth in the midst of a recovering Atlanta housing market.

    ?The Keller Williams business models include sharing knowledge and a focus on team building ? these are essential to growing in this market,? said Kellum. ?By following those models, the team members we add can find success at their current business levels or grow to the next level whether they have been in the business two or 20 years.?

    About J.D. Kellum + Associates

    J.D. Kellum + Associates is licensed with Keller Williams Realty Peachtree Road. Keller Williams Realty Inc. is the second-largest real estate franchise operation in the United States, with 700 offices and more than 80,000 associates in the United States and Canada. The company has grown exponentially since the opening of the first Keller Williams Realty office in 1983, and continues to cultivate its agent-centric culture that emphasizes access to leading-edge education and promotes an economic model that rewards associates as stakeholders. The company also provides specialized agents in luxury homes and commercial real estate properties. For more information, or to search for homes for sale visit us online at ( For more information on J.D. Kellum + Associates, visit (

    Another incredible pre-listing transformation!

    By now, every homeowner in America has probably either glued themselves to an all-day HGTV marathon -- or at the very minimum, watched several episodes of (sic) "Design This Mess" or "Get My Home Ready For Sale Because I Can't Do It By Myself." Having been the second realtor brought in on many home sale opportunities to sell the unsellable, I have walked in on every permutation of lack luster home positioning imaginable. In addition to incorrect pricing by the agent, this invariably contributed to these homes sitting stale on the market for weeks or months on end. If you follow my social media, you know that I am a HUGE fan of professional staging. In fact, I will not spend the money on professional photography or fancy agent luncheons until I know for certain the home has passed muster with my staging team.

    Even though I am probably more proficient than most realtors at knowing what looks good and what does not from a design perspective, the trained eye of a professional stager (like Jeanne Westmoreland of Classic Staging) lends a dimension of discovery that I've found to be of great value. These folks can help the homeowner rise above their predilection over what they chose for their home initially to find the aesthetic that will appeal to the broadest spectrum of buyer possible.

    Here's my latest project with Classic Staging in Morningside/Virginia Highland:

    Now... in the homeowner's defense, they were clearly packing for the listing period.

    Remarkable what a new stainless fridge will do for a kitchen! Does your realtor use photos like the one on the left or hire professionals? (Would you use Polaroids of your baby to impress other parents? Probably not.)

    Jeanne convinced me once to use this color "Black Bean" on dated white bathroom cabinets. I love it!!! And combine with St. Cecilia granite on counters to create an updated and widely appealing final product.

    Clearly this is the most dramatic shot. I was at a BBQ once when I asked what they had done to their deck. Pressure washing! Charlie Moss is my general contractor and does a fantastic job with all pre-listing renovation aspects.

    Make that outdoor space more inviting -- it's an extension of the home, not just a porch.

    Folks, this market is hot for buyers right now. And you only have one chance to grab mindshare! For more ideas on getting that home ready for a speedy spring sale, call me today at 404-307-7334 or visit me on the web at

    UPDATE: Homes for sale in Virginia Highland
    Folks... there are definitely NOT enough homes for buyers to look at in Virginia Highland. Did I just say that? Why yes -- I did. And as much as it surprised me, my buyers have found that they quickly ran out of suitable inventory to look at between $400,000 - $800,000. The market has done such a great job absorbing (ie. selling off) existing inventory that we are now at near normal levels. That makes sellers happy, but buyers are accustomed to having tons to look at before making a decision.

    If you are even remotely considering moving up (or moving on), please give me a call today! I can promise you a handful of prospective buyers to see your home before it is even listed.

    For a complete look at all homes for sale in Virginia Highland.

    Another one DOESN'T bite the dust!!

    Working diligently through the various hurdles of approval process, J.D. Kellum + Associates has been successful in stopping yet another senseless foreclosure in Atlanta's challenged condominium market. The sale of the Metropolis condo came after Kellum's team followed the FHA (Federal Housing Authority) "Pre-Foreclosure Sale" program guidelines. Within this structure, eligible homeowners are able to obtain approval to participate in a short sale prior to actually listing the property. This pre-approval allows the process to be streamlined and much better suited to today's home buyers, who have grown weary of long and uncertain short sale approvals.

    The seller, a renown international photographer, desired to relocate his business to Miami out of need to better accommodate his demanding clientele. Since the waiting list for gaining leasing status was more than a year, the seller determined that short sale was the only alternative to selling the property without allowing it to go to foreclosure. In need of a real estate professional with significant experience in helping demonstrate "hardship" for the purpose of short sale, he selected J.D. Kellum + Associates -- a team with proven results in working with lenders and homeowners to find suitable alternatives for distressed properties.

    COMING SOON!! Great price on condo in Midtown Atlanta

    This will be an aggressively priced PRE-APPROVED SHORT SALE... and it will not last! Two bedroom condo in Spire building on Peachtree with granite counters, stainless appliances -- and plenty of living space. The best part? Great views!

    Call me today to schedule a preview at (404) 307-7334.

    Or click here to see all condos for sale in Midtown Atlanta.

    Skyline views - 23rd floor condo for sale in Midtown

    Spectacular views of the southern skyline from this 23rd floor condo in Midtown. High rise living at its finest. Ceiling to floor glass. Granite and stainless kitchen. Washer/dryer included. Hardwood floors throughout. Private balcony. Deeded parking. Walk to shops and restaurants along Peachtree Street. Easy access to MARTA.

    For more photos go to

    ...or you can click here to search all condos for sale in Midtown Atlanta

    Penthouse floor condo for sale in Midtown

    Why just live in Midtown when you can live at the very top? Immaculate penthouse floor unit in boutique-like high rise on Peachtree Street. Ceiling to floor glass with stunning Midtown views from 38th floor. All of the amenities you expect from luxury living. Granite and stainless kitchen with upgraded appliances. Wide plank hardwood floors. Designer paint and lighting selections. Two covered parking spaces. Walk to shops and restaurants along the Midtown Mile. Easy access to MARTA.

    For more photos got to or you can click here to search for all condos for sale in Midtown.

    HUGE two bedroom condo for sale in Midtown

    WOW!!  One of the largest two bedroom condos I've seen in Midtown -- at a price you won't believe!!  For more info, go to


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    FREE money from City of Atlanta

    Do you work for the City of Atlanta, Fulton County or Atlanta Public Schools? Do you currently live in the Beltline? Purchase a home in the Beltline Tax Allocation District today using the Beltline Affordable Housing Trust Fund and receive 30% of the sales price in down payment assistance!!! Contact me at

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    Great price on Metropolis condo near Piedmont Park

    JUST LISTED!!! This condo is priced like a short sale...but without the hassle! Great eastern views of sunrise and Midtown neighborhoods from solid wall of windows along living and bedroom area. Private balcony. Granite counters and hardwoods. Stainless kitchen. Stackable washer and dryer. All appliances included. Built-in granite computer desk and storage for live-work environment. One deeded parking space included. FHA approved building. Walk to shops, park and MARTA. One of the best pools in the city, large fitness center and 24 hour concierge. Highly sought after storage unit included! Call me today for more information on this Midtown condo for sale in Metropolis at (404) 604-3148, or go to

    The Force of Nature
    The winds of last nights' storms were severe and damaging. Unfortunately, Mother Nature had her way with the trees all over Metro Atlanta. My beautiful listing on University Drive in Morningside before... ...and after.

    Thankfully no one was hurt....and thankful the nursery was on the other end of the house!

    Coming soon!!! 100 year old estate home in Ansley Park
    41 Barksdale Drive

    Offered exclusively by J.D. Kellum + Associates, this Ansley Park home is one of the oldest homes in Ansley Park, believed to be built circa 1904 by a prominent attorney named Edgar Adams Neely, Sr. Mr. Neely built the house for his wife Emily and their three children. According to a book called "Genes of Ambition" that was written by Levering Neely, the home originally had gas lighting, a maid's house in the back (which is still there), a small barn for a pony, a garage, and a chicken house. The three children reportedly slept in the upstairs screened porch throughout the summer. The Neelys were big entertainers and hosted many musicals, which often involved their Steinway grand piano. The Neely's enjoyed the home for about 40 years, and then sold it to the current owners. The home has only had two owners and is located on a highly desirable lot overlooking "the Hollow" (now called Winn Park). Behind the unassuming facade are grand-sized rooms with hardwood floors, elevator, beautifully detailed moldings, grand staircase, tall ceilings, and fireplace.

    This prestigious address will be highly sought-after by builders and renovators and likely to be sold before listing. For pre-market preview tours and pricing, please call me at (404)604-3148.

    Reason # 5 of 7 - Why Now is the Best Time EVER to Buy a Home!



    Hey, look…it rhymes… supply now exceeds demand and buyers have the upper hand!  You’ve heard the term “buyers market” over and again.  What does this mean?  A balanced market in real estate is one where there is approximately 6 months of home supply.  (Which means it would take 6 months to sell off everything without adding another new listing.)


    REASON #5 – Sellers are motivated!


    Since we are really out of balance these days with 11 months of single-family supply (13 months of condo/townhomes), sellers are more committed than ever to doing what it takes to sell their homes.  I mean – who would be selling right now unless they had to, right?  So what does this mean for a buyer?


    1. Lots of choices
    2. Lots of negotiating power
    3. Smart sellers fiercely competing by offering great prices and excellent condition


    However, the trend has been moving steadily back to a seller’s market as inventory continues to burn off.  Today’s motivated buyers need to act now, rather than seeing the buyer’s market in their rearview mirrors.  Wouldn’t you rather buy when there are lots of homes to choose from…or fewer?  The time to buy is NOW if you want to choose the home of your dreams from the best selection you are ever going to get. I guarantee that in the not so distant future, you will have fewer homes to choose from.  I don’t know exactly when that day will come…do YOU?


    Call me today for a free list of what is available in the area you are most interested in.  Or better yet, for unlimited access to homes for sale anywhere in Metro Atlanta, click here to go to!

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    JUST LISTED!! Charming 3BR cottage for sale in Morningside/Virginia Highland

    Charming 3/2 cottage in a great Morningside/Virginia Highland neighborhood, walking distance from N. Highland shops and restaurants like Alon's, Doc Chey's Rosebud and many more. Stunning master bath renovation with a soaker tub and separate glass shower, double vanity, walk-in California closet. Banquet-sized dining room flooded with light from high quality window replacements. Bright and clean kitchen with adjacent bonus living space for entertaining. Guest suite in finished attic can be used as additional family room. Great stone terrace and grilling area. Low maintenance back yard. One car garage.

    UNBELIEVABLE price on 2BR Metropolis condo -- COMING TUESDAY!!!

    Deals like this don't come along every day...and it will not last once listed.  Own a 2BR condo in Peachtree's premier address at Metropolis Condominiums for less than pre-construction pricing in 2003!  This is an early opportunity to land this deal before it hits the market on Tuesday.  Opening price will be $225,000, and we will accept the highest bid by Friday.  Call me today for a private tour before it goes public at (404) 604-3148! 

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    Easier to find Atlanta homes...NOW!
    Are you looking to take advantage of this unprecedented time of low home prices, high affordability ratios and historically bottomed-out interest rates??? Just rolled out a great new site that is SO EASY to use!


    Reason # 4 of 7 - Why Now is the Best Time EVER to Buy a Home!

    You’ve heard the old saying “what goes up must come down.”  Well…it works both ways in real estate, and that is why we are described as a cyclical business. 


    REASON # 4 – Prices are trending back UP!


    Every major price index is pointing to a housing market that has just about hit bottom and is moving in a positive direction.  In Atlanta, we actually saw a relative flattening of median sales price in the 4th quarter of 2010 over 2009.  After 30 months of declining values, home prices appear to be stabilizing in nearly every U.S. market – and we will certainly participate here if inventory levels continue burning off at a steady pace.


    Do you realize that prices are never static?  They weren’t in ’03 and ’05 when they were appreciating at a dizzying pace, and they are not static today.  The reality of it all is that you only have two opportunities to buy; when prices are rising or when they are falling.  If you wait any longer to buy, you might only get to buy while they are going back up!


    Would you rather negotiate “the right deal” in a falling market or a rising one?  Sitting on the fence and waiting for prices to drop further is OVER!  Don’t be the one to watch the market in the rear view mirror and wish you had acted.  Call me today to find out what’s available in the area you have been watching.

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    Reason # 3 of 7 - Why Now is the Best Time EVER to Buy a Home!

    It is very easy to get caught up in the negativity from the media surrounding the housing market.  If you’ve been following, I am on a seven week path to laying out the facts as to why now is an unprecedented time in our lives for the real estate market. 


    REASON # 3 – Lenders are back in the game!


    The last few month’s of 2009’s meltdown in the financial markets led to an overwhelming sense that financing had dried up.  You could almost hear the wind whistling through the offices of most loan officers, if they hadn’t already closed up shop and moved on to that great pizza delivery career they had always dreamed of.  Mark Twain once said "The reports of my death are greatly exaggerated."  Wasn’t much of an exaggeration to say that pulse was hard to find in the lender community.


    But they’re back!  You can take advantage of the misguided thinking that money has dried up, because many banks have revamped their criteria for lending and are literally starving for qualified buyers.  Most people do not realize that it is still possible to get 0-3 percent down where credit score isn’t the only determining factor.


    The need to make loans varies depending on which bank you talk to.  If you are having difficulty, by all means – talk to another bank!  Or better yet, call me today and I will put you in touch with at least 3 mortgage brokers that will fight for your business.  If you have a job and can afford the payment, chances are you will qualify for a mortgage.

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    Reason # 2 of 7 - Why Now is the Best Time EVER to Buy a Home!

    Simply stated, mortgage rates are at rock bottom and won’t stay there forever!


    The national average on a 30-year fixed mortgage dropped to 4.17 percent in November – that’s lower than it’s been in the past half century.  Once rates start going up again, they can go up fast and create a major impact on monthly finances.  Take this for example.  On a $180,000 loan, the monthly principal and interest payment at 4.36% is $897/mo.  When rates reach 6%, that payment increases to $1,080.  That may not sound like much of a difference, but on a 30 year loan it adds up to $65,545 in additional interest paid!


    Brett Arends with the Wall Street Journal says “If inflation picks up, you won’t see these mortgage rates again in your lifetime.”  Um… he didn’t say a few years, he said your lifetime.  You really don’t want to be the one looking in the rear view mirror and wishing you had taken advantage of this opportunity.  Call me today to discuss how easy it is to get pre-approved on a loan within 24 hours.  We can find that home before rates inch up any higher and save you thousands of dollars!

    More next week!  If you want a copy of the eBook, contact me and I will send it your way!

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    How do you know when a fireplace is in good condition?

    Q: How do I check if my fireplace is in good condition?

    Many people ask me how they know when the fireplace is in "good condition."  Wood-burning fireplaces are considered inefficient heat sources, but that doesn’t deter many homeowners from wanting them in their homes. Who wouldn't want to stretch out in front of the fire, right?!  There are two basic types of wood-burning fireplaces: A masonry fireplace made of brick or mortar, and a metal insert fireplace that is a prefab unit with masonry surrounding it.

    Fireplaces and chimneys are part of a general home inspection. A good inspector (and I have one!) will inspect the firebox and check for any major cracks in the masonry surrounding the firebox. The professional will then look into the flue and operate the damper to verify that it works.

    The inspector will also observe the general condition of the chimney, note the materials of its construction, the height of the chimney and any unsafe conditions. He or she will note areas in need of maintenance and recommend repairs.  Bottom line -- it's just another aspect of home ownership that should not be left unattended. 

    Click here to see some great homes for sale in Atlanta with fireplaces

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    Luxury homes now within reach

    I had the opportunity to attend a broker luncheon today at 1100 Garmon Drive in Buckhead, where my friend Adam has a gorgeous 7 bedroom Mediterranean offered at roughly half the price it entered the market... not too very long ago. With jumbo mortgage rates hovering in the 5% territory, there are plenty of opportunities for the move-up buyer to land the home of their dreams!

    7 Reasons Why Now is the Best Time EVER to Buy a Home!

    Well... spring is just around the corner -- and Mother Nature certainly tempted us this weekend with temps soaring to 70!  Not only is spring a glorious botanical event in Atlanta, I believe that this spring will be a glorious time for the Atlanta real estate market.  Why?  So glad you asked!  Over the next 7 weeks, I will provide you with one good reason to run (not walk) toward home ownership during this period of unbridled opportunity that lies ahead.

    REASON #1 - Homes have never been more affordable.

    John Paulson is a multibillionaire hedge fund operator with  This guy made a fortune (or $2 billion) by betting against the housing market prior to and during the meltdown.  He has changed his tune to proclaim the following:

    "If you don't own a home buy one; if you own one home, buy another one, and if you own two homes buy a third and lend your relatives the money to buy a home.  Your debt and interest payments will get locked in at record lows, while the price of your home will rise."

    For individual home buyers, there are only a few facts that really matter:  Can I afford this home?  Is it a good deal?  Does it meet my needs?  So, it's a bit surprising that the most important housing statistic has gone largely unreported.  According to the 2010 stats from National Association of Realtors (NAR), affordability is measured by the median mortgage payment on the current median-priced home as a percentage of the median household income. it is..... it's lower than it's been in a whole generation.  That's right. For most of us, it's lower now than it was for our parents.

    More next week!  If you want a copy of the eBook, contact me and I will send it your way!

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